Willie Jianzheng Shi
Scholar · Practitioner · Innovator

Willie Jianzheng Shi

Doctor of Business Administration (DBA) · Adjunct Faculty, SUSS · Visiting Scholar, NUS LKYSPP
Bridging Fintech, AI, and Public Policy through rigorous research and real-world impact.

Research & Publications ↓Get in Touch →LinkedIn
About

Scholar × Industry Fusion

I am a Doctor of Business Administration (DBA) from the Singapore University of Social Sciences (SUSS), a Visiting Scholar at the Lee Kuan Yew School of Public Policy (NUS), and an Adjunct Professor at the Swiss School of Business Research.

My research bridges rigorous academic inquiry and practical industry impact, focusing on Fintech innovation, AI governance, and the transformative role of generative AI in business and society.

As the Chief AI Scientist of Blue Future Consulting AI Lab.

Fintech InnovationAI GovernanceGenerative AIRegTechWeb3 & BlockchainDigital ResilienceSocial Network AnalysisKnowledge Co-creation
232
Scholar Citations
8
h-index
10
Top-Tier Journals
8
Case Studies Published
Education
🎓 DBA / PhD — SUSS / SSBR
🎓 MSc Finance — INSEAD (2021)
🎓 BSc Finance — DUFE (2009)
Career Path

Academic × Industry Fusion

2026–Present
Chief AI Scientist, Blue Future Consulting AI LabIndustry
Leading AI governance, trustworthy AI markets, and cross-border AI cooperation research. Building AI solutions for clients across Southeast Asia.
2025–Present
Visiting Scholar, NUS LKYSPPAcademic
RegTech Program — AI governance research in collaboration with AI Singapore.
2024–Present
Adjunct Professor, SSBRAcademic
Teaching MBA courses on Fintech and AI innovation.
2023–Present
Associate Faculty, SUSSAcademic
Teaching Fintech, AI Applications, and New Regulation to postgraduate and undergraduate students.
2019–Present
Founder & Director, Blue Future ConsultingIndustry
Advising SEA organizations on Fintech strategy, AI adoption, and digital transformation.
2017–2019
Co-founder, Digital Fintech Lending (Indonesia)Industry
Built and scaled digital lending platform in emerging market.
2016–2017
Senior Finance Manager, Huawei (Dubai)Industry
Managed finance operations for Middle East region.
2012–2016
Account Manager, Apple (Shanghai)Industry
Channel management and business development.
Research

Selected Publications

Peer-reviewed work in ABDC A / JCR Q1 / SJR Q1 journals.  · Google Scholar ↗ · Full index (31 works) →

232
Citations
8
h-index
7
i10-index
17
Cited Works
Journal of Organizational and End User Computing (JOEUC) 37 (1), 1-27
JCR Q1 · ABDC B2025
“The Impact of Technological Innovations on Consumer Behavior in E-Commerce: A Systematic Review”
Scholar ↗Cited by 21 ↗
Financial Innovation 12 (1), 105
JCR Q1 · SJR Q1 · 中科院 1 区2026
“The evolution of sustainable finance: innovations, policies, and global cooperation for financial system transformation”
Scholar ↗Cited by 4 ↗
Applied Research in Quality of Life, 1-25
JCR Q1 · SSCI2026
“When Does Artificial Intelligence Align with Quality of Life? The Moderating Role of Governance Quality”
Scholar ↗Cited by 3 ↗
Journal of Business Research 219, 116587
ABDC A · JCR Q12027
“Lending in Need: Natural Disaster Shocks and Online Borrowing in Indonesia”
Scholar ↗Cited by 0
Journal of Business Research 218, 116520
ABDC A · JCR Q12027
“The evolving nature of collaboration in business academia: Network structures and the role of editorial proximity in publishing”
Scholar ↗Cited by 0
Tourism Economics, 13548166261488140
ABDC A · JCR Q1 · SJR Q12026
“Before the booking: AI-mediated discovery, demand allocation, and destination competitiveness in tourism markets”
Scholar ↗Cited by 0
10peer-reviewed works in ABDC A / JCR Q1 / SJR Q1 journals  ·  + 4 papers under review  ·  + 8 works in progress
Teaching Cases

Published Case Studies

Ivey Publishing · INSEAD — Real-world cases used in business schools globally

Published
📘 Ivey Publishing
"YUP: Redefining Credit in Indonesia's Digital Economy"
2025 · Shi, W. J., Wang, Y., Chu, Y.
Published
📘 Ivey Publishing
"Black Rock Planet: Films to Interactive Movie Games"
2026 · Shi, W. J., Wang, Y., Chu, Y.
Published
📕 INSEAD Case Publishing
"J&T Express: Building Global Capabilities Through Emerging-Market Internationalization"
2025 · Shi, W. J., Wang, Y., Chen, G.
In Press
📕 INSEAD Case Publishing
"Labubu: A Double-Edged Social Media Success?"
2026 · Wang, Y., Shi, W. J., Chen, G.
In Press
📕 INSEAD Case Publishing
"MINISO: From IP Licensee to IP Empire"
2026 · Shi, W. J., Wang, Y., Chen, G.
Speaking

Talks & Speaking Engagements

Big Data Expo 2026
Guiyang, China · August 2026
From Trustworthy Models to Trustworthy Markets: Governance, Machine Judgment, and Human Well-being in Cross-Border AI Cooperation
Keynote exploring what happens when AI moves beyond generating content and begins to influence real decisions — in finance, education, business and beyond. Argued that building better models matters, but technology alone does not create trust; we also need institutions that people can rely on and applications that deliver meaningful value to individuals and society.
Big Data Expo 2026 — at the podiumBig Data Expo 2026 — keynote with title slide visibleBig Data Expo 2026 — speaker at podium with GTI conference backdrop
Teaching

Courses Taught

Fintech in Business
Postgraduate
★ 5.0 / 5
New Regulation of Fintech & AI
Postgraduate
★ 5.0 / 5
AI Application & Future Development
Undergraduate
★ 5.0 / 5
Singapore Finance System
Leadership Training
★ 5.0 / 5
Investment & Venture Capital
Postgraduate
★ 5.0 / 5
Social Media Analysis with Python
Undergraduate
★ 4.5 / 5
Industry

Professional Experience

2026 – Present
Chief AI Scientist
Blue Future Consulting AI Lab
Leading AI governance, trustworthy AI markets, and cross-border AI cooperation research. Building AI solutions for clients across Southeast Asia.
2019 – Present
Founder & Director
Blue Future Consulting
Strategic advisory on Fintech, AI governance, and digital transformation across Southeast Asia.
2016 – 2017
Senior Finance Manager
Huawei Technologies
Regional finance operations leadership for Middle East markets, based in Dubai.
2012 – 2016
Account Manager
Apple Inc.
Channel business development and strategic account management in Shanghai.
2009 – 2012
Finance Manager
China Fire & Security Group
Finance management for infrastructure projects across China and India.
Media

In the News

The Business Times
Affordability is Part of Singapore's Economic Infrastructure
Sep 2026
联合早报
白士泮、石建政：在AI时代创造更人性化的职场 | Creating a More Humane Workplace in the AI Era
Aug 2026
联合早报
杨木光、石建政：繁华之外，为何给普通人留一张桌子 | Beyond the Glamour — Why Hawker Centres Still Matter
Aug 2026
联合早报
新加坡在AI竞赛三种路径中的最优解 | Singapore's Optimal Solution in the Three Paths of AI Competition
Jul 2026
The Business Times
AI Is Making Talent Invisible – That Is a Problem for Organisations
Jun 2026
ThinkChina
Winning the AI Race Without OpenAI
Jul 2026
Lianhe Zaobao
The Most Sought-After Multi-Skilled Talents in the AI Era
Jul 2026
Lianhe Zaobao
AI Is Removing Language Barriers. Will It Rewrite the Power Structure of Science?
May 2026
Lianhe Zaobao
Confronting the Coming AI-Driven Abundance Shock
Apr 2026
The Business Times
The Coming AI-Driven "Abundance" Shock
Apr 2026
Lianhe Zaobao
AI Is Not a God, Only a Tool
Apr 2025
Lianhe Zaobao
AI Agents and Opportunities for Singapore
Mar 2025
Ta Kung Pao
Standardising Real-World Assets (RWA) to Build a Digital-Asset Hub
Jun 2025
Lianhe Zaobao
Singapore Leading the Web3 Financial Transformation
Sep 2024
Lianhe Zaobao
A Stark Contrast between Chinese and U.S. Web3 Strategies
Jun 2025
Contact

Let's Connect

Interested in collaborating on AI governance research, Fintech innovation, or exploring consulting opportunities? Reach out — I'd love to hear from you.

📧jzshi002@suss.edu.sg
💼linkedin.com/in/shiwillie
Office Address

School of Business
Singapore University of Social Sciences
463 Clementi Road
Singapore 599494